Background
Embedded Files
Posy is a website where the user can easily look for bouquets, plants, and flowers while also having the opportunity to build their own bouquet.
UX Role
UX designer student responsible for the design, wireframing, research, and usability studies.
Timeline
May 2023 - July 2023
Programs Used
Adobe XD, Canva. Google Drive
The problem
Often times when looking at websites for floral arrangements there isn't an option to customize your bouquets.
The goal
Create a page where the user can easily add plants/flowers to their own customizable bouquet. They can even choose their own vase.
User research
I conducted unmonitored user interviews to see how they experienced the Posy website. Before the interviews I knew that the Lo-Fi mockup wasn’t detailed enough leading to frustrations. After the interviews I found that that was exactly the case. Users wanted to see what was in their cart and wanted more direction and content to better understand what is next in the flow.
Persona Problem Statement
Olivia is a Interior Designer who needs custom bouquets to match each house she designs for.
Ideation
Site Map
Digital Wireframes
I originally titled the DIY bouquets as “create your own” but found that was confusing for the user so I changed the title to DIY bouquet and added a big title over the first set of pictures.
There will be three clickable pictures at the bottom for the 3 categories: plants, bouquets, and vases.
Finding
“Create your own” was misleading
Finding
Make preview of cart when adding items
Finding
Make confirmation screen the last page
The Product
Desktop Mockup
Mobile mockup
Hi-Fi Prototype
The High Fidelity prototype is showing the flow from the homepage to the final order confirmation stage and the steps in between.
Next Steps
Conduct another usability study with the Hi-fi prototype
Make changes based on the second peer review
Google Sites
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